South superstar Madhavan is on seventh heaven. And he has every reason to be. The superstar has been signed on as the Brand Ambassador for Airtel – Southern Region. If King Khan is ruling the North and West as brand ambassador for Airtel, Superstar Maddy is the chosen one for South. This is Maddy’s biggest brand endorsement ever and he is thrilled to bits with that.

“I’m very excited to get this prestigious offer. It’s one of my biggest assignments ever,” he says. So this commercial will put him straight with Shah Rukh Khan we asked? ” Nahin yaar , you can’t compare Shah Rukh Khan with me. His brand is much bigger than me. He’s not only popular in North, but is extremely popular in South too,” avers Madhavan.

And why did they opt for Maddy? Simply because Maddy is the youth icon of South and he appeals to the youth and family alike. Good going Maddy..

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